concepts translate into actionable trends across womenswear, menswear and youth categories. Problem solving is design at its most creative. The challenge of finding ways to reduce fashion’s negative impact is triggering inventive ways to approach design for 2020.
In the JEWELLERY sector single statements are creating dynamic points of focus. BAG styles merge with clothing, worn across or around the body. FOOTWEAR designs push forward with new heel shapes, fat layered soles and patterned hosiery. Unstructured clothing, utilises the power of BELTS and ties to control excess volume and add detail. In HEADWEAR structures are relaxed, soft and easy, while SCARVES dominate many looks as the top styling accessory. EYEWEAR designs are new and contemporary, with roots in classic retro styles.
New womenswear fuses functionality, aesthetics and an element of distinction. Consumers are seeking out meaningful purchases, styles that are familiar, but at the same time offer an opportunity for self expression. Designs need to connect with consumers, instil confidence and above all inspire.
The defining menswear trends are revealed through a cleaned-up less-is-more aesthetic and a reverential acknowledgement of the past.
Men are embracing the empowerment of accessories, the dynamic accents that animate a look. These strategic choices are part of the widening demand for original and authentic design.Brands are tapping into their own heritage, to produce accessory lines that combine a nostalgia dip into their own DNA, with high-quality craftsmanship. It’s a winning combination.
Fashion reacts to its surroundings and as society and politics change, so does fashion. We’re in an age of fast fashion, slow art, soft tech and hard politics – change and disruption are everywhere – not least in fashion. Brands are shaking up the system from the ground up, seasons are blurring, with some replaced entirely by multiple product drops announced on social media.
Statement-making, quality products are a celebration, not only of men’s individuality, but also a reaction against low-quality or unethical mass production. These accessories are strategically worn to create a strong impact while being easy to combine with a variety of looks.
Streetstyle looks dominate the menswear landscape and influence all areas of the market. The focus turns away from low-cost product into long-term value items. These considered choices are often statement pieces which impact the whole look.
A crafted approach is key to authentic design, and ACCESSORIES for SS19 are punctuated with handworked details and tactile materials. The youth market is in a playful mood, full of unexpected designs and quirky touches. Designs continue to be influenced by the ‘90s but push forward with fresh concepts.
For spring summer 2019 womenswear is grounded and often references classic styles – but that doesn’t mean serious! In most cases designs give way to playful styling and experimental design. Youth apparel is honest and open, favouring familiar styles with a clean finish. On the flip side are styles, which take a nostalgic trip back to the early ‘90s grunge scene.
The new focus for swimwear is on clean bold lines with subtle interventions, and within these bold lines there is ease, smoothness and an emphasis on comfort. In place of structure there is strategic manipulation of drape or clever layering.
New menswear taps into the prevailing disruptive mood, embracing the transition with exciting and alternative design solutions. Designs accommodate this flux with clever hybrid styles and a new focus on detail – effectively changing the emphasis and balance of styles. A relaxed sensibility emerges in designs which offer less restriction and more freedom. Fabrics are a key consideration enabling this required stretch and essential comfort.
Womenswear carries a sense of authority and confidence, a practical approach to design with subtle deviations to the norm. This turbulent effect ripples through womenswear with hybrid styles combining elements from opposing sectors of the market.
This key report for spring/summer 2019 sets out the 3 CORE TRENDS of the season. Extensive multidisciplinary research leads these trends into workable solutions for Women, Men and Youth categories, providing direction, not only for apparel and accessories, but a wide range of creative industries.
Authenticity is at the core of BAG design, superfluous details are stripped back to reveal solid, enduring looks. BELTS take an alternative route with maximalist influences and statement graphics. In FOOTWEAR the focus is on contemporary and futurist looks with a clean and minimal finish. Discover the new shapes, clever styling and decorative effects taking fashion forward into A/W 2018/19.
Familiar utility and hardware components inspire an adaptable approach to JEWELLERY design. In EYEWEAR, directional looks combine old and new aesthetics adding a familiar undertone to contemporary styles. HATS are in retro mood, here the look dips into black music culture, revisiting defining styles from the ‘80s urban scene.
This exciting introduction to the new season provides a solid analysis of three core themes: RESPECTus, MICROmanAGE and ACCIDENTISM. The forecast report defines these key trends by bringing together multidisciplinary research and detailed fashion analysis. We explore what’s happening culturally in music, books, photography, architecture, interior design, art, films and video, and translate the influence of science, technology and food. This wide-ranging research is then channeled into the main themes, which expand into clear, actionable trend information for Women, Men and Youth categories.
Precision cut, polished and crafted. This new crop of jewellery looks ahead with cool confidence. For women’s earrings the mood swings between balance and imbalance. Precision is countered with asymmetry and irregularity, creating an engaging off-kilter look. Solo earrings or mismatched pairings add to the sense of disruption and subtle irregularities evoke a hand-touched appeal. Bold design dominates the eyewear sector, with a wave of transparent, angular, geometric and patterned frames. Wiry metal structures square up into retro influenced styles, and action-ready sporty wraps add delicious curves.
Angular lines introduce a sharp geometric look to women’s footwear styles and technology plays a leading role for the men’s market. In the youth sector there’s a softening effect in styles which incorporate stretch woven/knit fabrics or malleable materials. Women’s hats look to the past for inspiration and masculine styles take a casual route.
Original Bag & Belt designs are shaped by the movement of trends and highlight the key pieces to impact fashion in SS18. It’s an era of extreme proportions with both mega and mini size bags dominating the scene. Belts are also feeling the supersizing effect in extended lengths for men and women. Add-on details are key, sometimes purely for effect, but more often for functional adjustments. Lifestyle additions are key, with straps for yoga mats and links for clip-on purses and wallets.