Fashion Trend Forecasting for Apparel & Accessories
The TRENDZOOM service delivers uniquely detailed fashion forecasting reports to our community of subscribers. Content is full of inspiring and actionable forecast information covering womenswear, menswear and youth categories for the apparel and accessory markets. The service explores each season through four types of report: COLOUR, CONCEPT, FASHION and DESIGN. In addition we deliver streetstyle inspiration in our trendPX gallery, and offer a consultancy service for businesses.
COLOUR trend forecast
Colour selections are a crucial first step for all fashion designers, so each new season kicks off with the COLOUR report. It’s a launch pad, not just for new colour, but also a first look at the new concept themes. Reports begin with a full colour palette specifically developed for the fashion apparel and accessory markets. Further analysis divides the palette into three unique selections for each of the season’s themes. For a commercial perspective, our CORE COLOUR selection outlines the important shades for basics and staple items. We finish the report with a big reveal – the KEY6 colours. These are the six high-impact colours which will define the new season.
trend forecast CONCEPT
Every new design begins with a concept, an idea that triggers the imagination. CONCEPT reports analyse the current cultural landscape, researching changes in human behaviour and the mindset of consumers. They look at current and future events, the creative arts scene, and new technology set to change our lives. Every season three overarching trends emerge, which will impact the future of fashion. These are presented in a highly visual format with inspiring insights and in-depth analysis. Each new CONCEPT report keeps our community informed and ahead of the curve, adding new ways to tap into the shifting fashion zeitgeist.
FASHION trend forecast
Emerging trends from catwalk and streetstyle images are captured in super-visual and stimulating FASHION forecasting reports. These take the form of highly effective mood boards, which translate the overarching themes of the season into actionable design ideas. The process involves extensive analysis of catwalk and streetstyle images to highlight new ideas for apparel and accessory designs. In the reports we explore the three themes of the season through womenswear, menswear and youth categories. Each category reveals new lines and proportions, fabric textures, surface patterns and key details, to ensure new design stays relevant and covetable.
DESIGN forecast
These focused reports channel all the energy, research and analysis of previous reports into new product DESIGN. Issues are divided into three main reports covering: women/youth apparel, men/youth apparel and women/men/youth accessories (plus seasonal swimwear). DESIGNS are complemented by catwalk and streetstyle images, with emphasis on detail. These industry-style CAD sketches are easy to download. Simply open the MATRIX at the top of each design report and download as an Adobe Illustrator file. The MATRIX contains all the designs from each report in one space, complete with symbols, brushstrokes and figures.
trendPX streetstyle forecast
This streetstyle gallery is an important and popular addition to the TRENDZOOM forecasting service. Images are taken by experienced street photographers, whose job it is to focus on the most directional and forward-moving styles. These images are then expertly edited and arranged into categories to flow through trends. As a result the gallery offers an effective way to access real-time information and react to emerging trends. It’s a valuable and time-saving resource, and images can be downloaded individually or by category.
fashion information BLOG
This unique Fashion Information BLOG provides an independent stream of articles covering apparel news, views and events. Topics include fashion-related book reviews, in-depth analysis of fashion industry events and fashion week coverage. The thought-provoking pieces offer insights into an industry, which often seems closed and exclusive. It opens up the world of fashion to everyone.
fashion industry NEWS
This independent NEWS service provides the very latest information for the fashion industry. TRENDZOOM has partnered with Fashion Network because it’s a primary source of information for fashion professionals worldwide. Their top team of editors publish over 300 articles daily and react swiftly to breaking news. The site deals daily with the local information of each country including: United States, United Kingdom, France, Germany, Spain, China, Russia, Brazil, Japan, India, Mexico, Portugal, Turkey and Columbia, providing news in 10 languages.
fashion trend CONSULTANCY
Interested in a more personal approach? We offer a consultancy service to work with you on developing new strategies to maximise the impact of your brand. We offer insights into the shifting cultural landscape and new ways to stay relevant. Contact us for a consultation or to get exclusive reports tailored to your individual needs.
