CONCEPT Forecast SS 2027
Published 7 July 2025 - 25 pages 277764-27788The CONCEPT forecast for SS2027 is now available! This important information sets out the key cultural shifts that will impact fashion moving forward. In a state of hyper-awareness, feelings of eco-anxiety and overwhelm, we need to carve out space to be playful and carefree. These moments of pleasure, joyful experience or times of deep concentration ― when we enter a ‘flow’ state ― allow us to detach from daily pressures or follow our instincts and intuition. In response to complexity, we find solutions in a familiar or minimal aesthetic that provides reassurance and confidence, enabling us to move forward with clarity and calm. There’s a deep desire to reconnect, whether by embracing nature or joining organisations to feel part of a community. Being prepared, resourceful, and adaptable are ways that fashion can move forward into spring-summer 2027. Our three concepts for the season naturally evolve from the previous season and explore the changing landscape to build a clear vision of the future.