The shifting climate brings us together with a shared sense of purpose and the reality that choices we make as individuals will impact our future. This shared vulnerability is reflected in a need for authentic connection and a reliance on belonging to a like-minded community.
![CONCEPT Forecast AW 2025-26](https://trendzoom.com/wp-content/uploads/2024/02/concept-forecast-aw-2025-26.webp)
Three strong themes emerge backed up by extensive research and analysis:
UNFAKE – embracing aesthetic imperfection and moving into realness
REGROUP – living outside ourselves and opening up to create wider connections
FLIP SIDE – a state of flux and anticipation of change fuels creative energy