CONCEPT Forecast AW 2025-26

Published 7 February 2024 - 25 pages 26802-26826

The shifting climate brings us together with a shared sense of purpose and the reality that choices we make as individuals will impact our future. This shared vulnerability is reflected in a need for authentic connection and a reliance on belonging to a like-minded community.

CONCEPT Forecast AW 2025-26

Three strong themes emerge backed up by extensive research and analysis:

UNFAKE – embracing aesthetic imperfection and moving into realness

REGROUP – living outside ourselves and opening up to create wider connections

FLIP SIDE – a state of flux and anticipation of change fuels creative energy