Privacy Policy

Effective as of 25 May 2018

1. WE CARE ABOUT YOUR PRIVACY

Thank you for your using the TRENDZOOM Service! Your trust is important to us. We care about your privacy. This is our Privacy Policy, which explains how and why we use the personal data that you share with us and which we collect. In short, we use the personal data that we collect in order to provide the Service and its features. We never sell your personal data to others without your permission.

Personal data means any information which may be used to identify you.

Please read on for detailed information regarding when we collect personal data, how and why we use the personal data and your rights.

TRENDZINE Fashion Information Media Network (TRENDZINE), is the data controller for the use of your personal data as described in this Privacy Policy. Please find the contact details of TRENDZINE under section 10 below.

2. WHEN DO WE COLLECT PERSONAL DATA?

We collect personal data when you:

CREATE A USER ACCOUNT

When you sign up for the Service, we collect the personal data that you provide such as your Name, e-mail address, password, Company, LinkedIn profile and country in order to create your user account.

USE THE SERVICE

When you use and interact with the Service, we collect information about how the Service is accessed and used. For example we collect information about the type of subscription you have and the interactions that you make with the Service.

We also collect certain technical information, which includes e.g. URL information, your IP address, the type of device that you use to access the Service and your device’s operating system.

If you have signed up for the Service via one of our business partners, we collect information whether payment has been made from the business partner.

MAKE A PAYMENT

When you pay for a subscription,  we use the following payment service providers to process your payment: 2checkout, Fastspring, PayPal They collect your name, address and credit or debit card information (e.g. card type and expiration date) which are needed in order to process the payment.

USE THE WEBSITE

When you use the website, we collect certain technical information, including your IP address.

COMMUNICATE WITH US

When you communicate with us for example when contacting our customer support or interacting with us on social media platforms, we collect the information you provide. This may include your name, e-mail address and your communication.

3. WHY DO WE USE YOUR PERSONAL DATA?

We use your personal data to:

PROVIDE THE SERVICE

This may be obvious, but we use your personal data to provide the Service, e.g. to give you access to the Service, providing customised and personalised content, recommendations and features in the Service, processing your payment and preventing or detecting fraud. You need to provide the information that we request when you sign up for the Service as the information is necessary for the performance of the contract with you. If you do not provide the information requested, you cannot use the Service.

Personal Data Legal Basis
  • Account data
  • Profile data
  • Address data
  • Mobile subscriber data
  • Payment data
  • User generated data
  • Technical data
Performance of a contract. The processing of your personal data is necessary in order to fulfil the terms for the Service.

COMMUNICATE WITH YOU REGARDING THE SERVICE

We use your personal data to communicate with you regarding the Service, e.g. notify you of updates to the Service or to respond to questions that you may have regarding the Service.

Personal Data Legal Basis
  • Account data
  • Profile data
  • Address data
  • Communication
Performance of a contract. The processing of your personal data is necessary in order to fulfil the terms for the Service.

COMMUNICATE WITH YOU FOR MARKETING PURPOSES

We use your personal data to communicate with you for marketing and promotional purposes regarding offers from us.

Personal Data Legal Basis
  • Account data
  • Profile data
  • Address data
  • User generated data
  • Technical data
Legitimate interest. The processing of your personal data is necessary in order to satisfy our legitimate interest of communicating with you for marketing and promotional purposes.

ANALYSE THE USE OF THE SERVICE

We use your personal data to analyse the use of the Service, e.g. to collect and analyse usage statistics of how the Service is used, including for example which reports are read.

Personal Data Legal Basis
  • Account data
  • Profile data
  • User generated data
  • Technical data
Legitimate interest. The processing of your personal data is necessary in order to satisfy our legitimate interest of analysing how the Service is used.

ANALYSE THE USE OF OUR WEBSITE

We use your personal data to analyse the use of our website, e.g. to collect visitor statistics.

Personal Data Legal Basis
  • Technical data
Legitimate interest. The processing of your personal data is necessary in order to satisfy our legitimate interest of analysing how our website is used.

ENSURE TECHNICAL FUNCTIONALITY AND THE SECURITY OF THE SERVICE

We use your personal data to ensure the technical functionality and the security of the Service, e.g. security logging, error handling and backup of data.

Personal Data Legal Basis
  • Account data
  • Address data
  • Profile data
  • User generated data
  • Technical data
  • Mobile subscriber data
  • Payment data
  • Communication
Legitimate interest. The processing of your personal data is necessary in order to satisfy our legitimate interest of ensuring the technical functionality and the security of the Service.

DEVELOP AND IMPROVE THE SERVICE

It is our aim to give you the best service possible. We therefore use your personal data and feedback to develop and improve the Service, e.g. to develop new features for the TRENDZOOM service.

Personal Data Legal Basis
  • Account data
  • Profile data
  • User generated data
  • Technical data
  • Mobile subscriber data
Legitimate interest. The processing of your personal data is necessary in order to satisfy our legitimate interest of developing and improving the Service.

OTHER PURPOSES

We also use your personal data to:

Manage and Defend Legal Claims

If necessary we may use your personal data to manage and defend legal claims, e.g. in connection with a dispute or a court proceeding. For this purpose, we may share certain information with other parties, see below under section 4.2.

Personal Data Legal Basis
  • Account data
  • Address data
  • Profile data
  • User generated data
  • Technical data
  • Mobile subscriber data
  • Payment data
  • Communication
Legitimate interest. The processing of personal data is necessary in order to satisfy our legitimate interest of managing and defending legal claims.

Fulfil Legal Obligations

Finally, we use your personal data to fulfil legal obligations that we have, e.g. accounting requirements or obligations under data protection laws. For this purpose, we may share your personal data with other parties, see below under section 4.2.

Personal Data Legal Basis
  • Account data
  • Address data
  • Profile data
  • User generated data
  • Technical data
  • Mobile subscriber data
  • Payment data
  • Communication
Legitimate interest. The processing of personal data is necessary in order to fulfil legal obligations to which we are subject.

DATA RETENTION

We retain your information for no longer than necessary for the purpose for which it was collected. In determining how long your information will be stored, we will consider: the purpose(s) and use of your information both now and in the future; what information we need to: best provide you with products and services; manage your relationship with us; meet our statutory obligations; develop our products and services; and meet our customer’s reasonable expectations.

4. SHARING OF PERSONAL DATA

Below we describe when the personal data that we have collected may be shared by you and us.

4.1. SHARING BY YOU

The Service includes various social features which allow you to share content with others. For example you can share which reports you read with others.

4.2. SHARING BY US

We share your information with certain recipients as explained below. The recipients are data controllers for their own use of your personal data unless we have stated otherwise.

Service Providers

To provide the Service we use service providers. They provide for example IT services (e.g. hosting) and communication services (which allows us to send notifications and newsletters to you). Where a third party service provider processes personal data on our behalf they act as data processors and we are responsible for the use of your personal data. They may not use your personal data for their own purposes and they are obligated to protect your personal data.

 

Personal Data Legal Basis for the Transfer
  • Account data (only name and email address)
Legitimate interest. The transfer is necessary in order to satisfy our legitimate interest of fulfilling our contractual commitments with you.

Social Network Platforms

To promote the Service on social network platforms (e.g. Facebook), we share certain information with such social network platforms.

Personal Data Legal Basis for the Transfer
  • Profile data
Legitimate interest. The transfer is necessary in order to satisfy our legitimate interest of promoting the Service on social network platforms.

Payment Service Providers

We use payment service providers to process payments.

Personal Data Legal Basis for the Transfer
  • Account data
Performance of a contract. The transfer is necessary in order to handle the payment for your paid subscription.

Business Partners

We collaborate with various business partners through which you can subscribe to the Service. In order to handle your subscription, we share certain information with the business partners.

Personal Data Legal Basis for the Transfer
  • Account data
  • Address data
Performance of a contract. The transfer is necessary in order to handle your subscription.

Other Sharing

In addition to the above, we may if necessary share your information with other recipients for the following purposes:

  • to allow a merger or an acquisition
  • to manage or defend a legal claim
  • to respond to lawful requests from authorities according to mandatory applicable laws.
Purpose Legal Basis for the Transfer
Allow a merger or an acquisition Performance of a contract. The transfer is necessary in order to satisfy our legitimate interest of allowing a merger or an acquisition of our business.
Manage or defend a legal claim Performance of a contract. The transfer is necessary in order to satisfy our legitimate interest of managing or defending legal claims.
Respond to lawful requests Performance of a contract. The transfer is necessary in order to fulfil legal obligations to which we are subject.

5. TRANSFER TO OTHER COUNTRIES

We transfer and use the personal data that we collect in various countries in order to provide the Service. For example, we use service providers which are located in other countries outside your home country. Personal data collected within the European Union (EU) and the European Economic Area (EEA) will be transferred outside and used by our service providers outside the EU and EEA. In order to ensure that your personal data is always protected we ensure that there are adequate safeguards in place, e.g. data transfer agreements or, in case of transfer of personal data to the U.S., that the recipient is certified according to the EU-U.S. Privacy Shield Framework. If you have questions regarding to which countries your personal data is transferred and which safeguards we take to protect your personal data, or to request a copy of such safeguards respectively information where they are available, please contact us at info (at) trendzine.net.

6. YOUR PERSONAL DATA

Under law you have certain rights in relation to the personal data that we collect about you.

You have the right to:

ACCESS YOUR PERSONAL DATA

You have the right to request access your personal data and request a copy of your personal data that we store. You can view and download certain information that we store about you under “My Profile“.

UPDATE YOUR PERSONAL DATA

You have the right to request that personal data that is incorrect or incomplete is corrected or completed. You can update certain information, e.g. contact information, in “My Profile“.

WITHDRAW CONSENT

If we rely on your consent to the use of your personal data you have the right to, at any time, withdraw your consent.

DELETE YOUR PERSONAL DATA

You can at any time unsubscribe from the Service and request that your account is deleted, please see our Terms and Conditions of Use. We will in such a case only keep your personal data if we are obligated to keep the data in order to fulfil legal obligations or to manage or defend legal claims.

UNSUBSCRIBE FROM MARKETING COMMUNICATION

You have the right to at any time oppose our use of your personal data for promotional and marketing purposes. You can opt-out from marketing communication by clicking on an unsubscribe link in the communication.

RESTRICT THE USE OF YOUR PERSONAL DATA

You have under certain circumstances the right to request that the use of your personal data is restricted. Please contact dpo (at) trendzine.net if you wish to exercise your right of restriction. If you have requested restriction of the use of your personal data, please note that we cannot provide the Service to you during the time that the use of your personal data is restricted.

OBJECT TO THE USE OF YOUR PERSONAL DATA

Certain use of your personal data is based on our or others legitimate interest. You have the right to object to the use of your personal data based on a legitimate interest for reasons which concerns your particular situation. In such a situation, we will stop using your personal data where the use is based on a legitimate interest, unless we can show that the interest overrides your privacy interest or that the use of your personal data is necessary in order to manage or defend legal claims.

TRANSFER YOUR PERSONAL DATA (DATA PORTABILITY)

You have the right to obtain a copy of certain information that you have provided to us in a structured machine-readable format which allows you to transfer the data to another recipient..

7. CHILDREN

We do not knowingly collect information from children under the age of 18. If you are under 18 years old you must have your parents or guardians consent in order to use the Service. If it comes to our knowledge that we have collected Personal Data from a child under the age of 18, without the parents’ or guardians’ consent, we will take appropriate measures to delete the personal data provided. If you are guardian or a parent and become aware that your child has provided personal data to us, please contact us at dpo (at) trendzine.net.

8. COOKIES AND OTHER SIMILAR TECHNOLOGIES

We use cookies on our website and in the Service. For further information on how we use cookies and other technologies, please see our Cookie Policy

9. CHANGES TO THE PRIVACY POLICY

We may occasionally update this Privacy Policy. For example we may decide to collect additional information or use for other purposes than those stated in the Privacy Policy. In such a case, we will notify you in advance in an appropriate way, e.g. by displaying a notice in the Service or by sending you an e-mail.

10. IF YOU HAVE ANY QUESTIONS

If you have any questions regarding this Privacy Policy, the Service or other, please contact us at info (at) trendzine.net

If you are not satisfied with our response, you have the right to lodge a complaint with your data protection authority.

Our Contact details:

D & T Pedersen trading as
TRENDZINE Fashion Information Media Network
86-90 Paul Street
London
EC2A 4NE
United Kingdom

11. CATEGORIES OF INFORMATION

Please see the table below for further information on the categories of information that we use and store about you.

Category Data
Account data Username, e-mail address, country, status, creation date, subscription type.
Address data Name, address, postcode/zip, city, county, state, country
Profile data Name, e-mail address, company, LinkedIn profile
Technical data IP address, application version, operating system, unique device ID
Payment data Transaction date, amount, VAT, subscription period, payment method
Communication Contents of your communication

Thank you for using our Service! We hope you enjoy it!