Colour kicks off the new season with 40 advance shades to inform and inspire new product design. Autumn Winter 2025-26 colours both reflect and deflect the prevailing mood of uncertainty. Working in this environment are dominant core colours that offer familiarity and reassurance, while a vibrant range of bright colours add a positive note of optimism.
Stronger, more saturated tones reflect the energy that radiates through this spring/summer 2025 season. This definitive colour guide features 40 shades, which include the important KEY6 and ten essential CORE colours. Each of our three concept themes is explored through a colour lens highlighting each of the KEY6 shades. Unique colour styling pages show how groups of colours can be used most effectively across WOMEN/youth and MEN/youth forecast pages. AI has been used in this issue to generate some of the visual effects and colour adaptations.
The new colour report for AW 2024-25 reflects the changing fashion landscape and the influences driving trends. Saturated brights are charged with an energy that vibrates through the whole palette. Deeper tones add a confident solid base, while red, pink and colours infused with warmth, bring nurture and sensory aspects. Blues form part of a confident tech-driven and motivational outlook, while the core palette adds to the shift into quality and quiet luxury. The full colour spectrum contains all 40 shades for the autumn-winter 2024-25 season, including ten CORE colours and the important KEY6 shades.
COLOUR for 2024 reflects the anticipation and excitement of summer, with fresh light tones and euphoric brights. These are balanced out with a wide range of naturally sourced midtones, some are warmly nostalgic, while others connect to nature and the environment. Soft shades feed into the idea of a caring, more thoughtful mindset and a gently, less harmful approach to design. The 40-colour palette includes two important selections: KEY6 are six important colours that define the new season and CORE, which are ten essential long-term colours.
COLOUR reacts to this new phase with a multifaceted and complex palette. A sense of exploration and excitement for the future is expressed in thrill-seeking brights and sunny, atypical colours. This brightness reflects a heightened sense of creativity and a desire for reinvention and personal discovery. In contrast, our growing connection to nature feeds into a need for healing, less-harmful hues, which allow us to relax and recharge. Darker tones are interwoven throughout, representing longevity and solid grounding.
An air of optimism dominates the colour scene for 2023. Intense shades, warm tones and light-infused hues, provide a wide range of colour to develop close connections or wild contrasts. Blues and purples offer an enhanced digital presence, and within the neutral realm soft greys and greens keep the palette naturally grounded. The SYMBIOTIC palette forms close organic and emotional links to nature. REFORM colours offer reassurance and stability, while the WONDER palette celebrates individuality and creativity.
COLOURs are powerful, they create an emotional response in people, subconsciously connecting with mood and the wider zeitgeist. This colour report predicts the 40 colours for AW 22-23, outlines the CORE palette and zooms in on the KEY6 fashion shades that will dominate the season. It explores how these KEY6 shades work in the context of women’s and men’s colour forecasts and introduces the three themes of the season: SHAKE IT, BIO-SYNCH and SMARTS.
As the world recovers from the effects of the pandemic, colour has the power to reassure us with familiar neutral shades and transport us with joy-infused brights. COLOURs for 2022 guide us into this new season with 40 shades set to dominate the fashion and accessories scene for women, men and youth sectors. Within the palette is a contemporary core selection of 10 core colours and the KEY6 shades which will have the strongest impact. Get a first look at the three new concepts of the season: RISE, COEXIST and VISION, and explore the colours that define them.
The COLOUR report signals the start of a new season. More than colour analysis, it also reveals the three big CONCEPT themes – and the ideas behind them. Explore the full colour palette, colour selections by trend and colour concepts, which is a new segment showing practical colour usage. CORE colours are the hard-working essential shades and KEY6 colours are the standout hues, which will define the autumn/winter 2021-22 season.
Launching into spring/summer 2021 with the COLOUR report, an exploration into the 40 shades set to dominate the fashion and accessories scene for women, men and youth sectors. Get a first look at the three new trends of the season and discover their influence on the palette. We reveal the transseasonal core colours and the KEY6 standout shades which will define the spring/summer season.