Fashion Trends & Forecasting for Apparel & Accessories

COLOUR Forecast AW 2027-28

Published 13 June 2026 - 49 pages 28068-28116
COLOUR Forecast AW 2027-28

The COLOUR Forecast for AW 2027-28 kickstarts the new season and launches our three concept themes: Friction, Interact and Complexx. The Autumn Winter palette brings together a wide range of interconnected shades that blend effortlessly, with just enough zingy colours to provide freshness and vitality. Natural and mineral pigments: yellow, orange, green and brown are grounded and balanced, with connections to the environment and nature. Purple and blue tones provide coolness and serenity while red colours represent pleasure and warm comfort. Standout shades of bright green, blue, yellow, orange and pink provide the dopamine hits that push forward and drive newness. This season the Core selection works hard to meet the expectations of consumers who demand a transseasonal and long-lasting colour palette. The full colour spectrum contains all the 42 shades for the 2027-28 season, beginning with ten essential Core colours, the dominant KEY6 shades, and styling strategies for practical applications for Women, Men & youth sectors.

COLOUR Forecast SS 2027

Published 23 June 2025 - 36 pages 27728-27763
COLOUR Forecast SS 2027

The full COLOUR Forecast for SS2027 is now available! This important issue kickstarts the new season and launches three themes that will set the stage for upcoming reports. Spring/summer colours work hard to satisfy the need for practical, long-lasting shades, balancing this with carefree colours that speak to us on an emotional and spiritual level. The full colour spectrum contains all the 42 shades for the 2027 season, beginning with ten essential CORE colours, the dominant KEY6 shades, and styling strategies for practical applications for Women, Men & youth sectors.

COLOUR Forecast AW 2026-27

Published 14 January 2025 - 36 pages 27453-27488
COLOUR Forecast AW 2026-27

The colour report signals the start of an exciting new season! Colours rise to meet the challenges of a changing environment, polarised viewpoints and shifting attitudes towards fashion. This flux is reflected in sharply contrasting colours, which also reveal that by working together, coexistence and unity can still be achieved.

COLOUR Forecast SS 2026

Published 2 July 2024 - 36 pages 27097-27132
COLOUR Forecast SS 2026

The COLOUR issue launches the major colour trends for spring summer 2026.
A revolution is coming that reflects our changing relationship to colour. The impact of our choices will mean taking a carefully considered approach to colour selection, and making more meaningful decisions. As we recognise this responsibility there will be more emphasis on shades within the CORE palette to push the sustainable agenda forward. We will look towards colours that provide not only substance, but beautiful ones that fill us with joy. KEY6 colours are pivotal to the season and provide a burst of energy that injects freshness and newness into the colour agenda.

COLOUR Forecast AW 2025-26

Published 23 January 2024 - 35 pages 26767-26801
COLOUR Forecast AW 2025-26

Colour kicks off the new season with 40 advance shades to inform and inspire new product design. Autumn Winter 2025-26 colours both reflect and deflect the prevailing mood of uncertainty. Working in this environment are dominant core colours that offer familiarity and reassurance, while a vibrant range of bright colours add a positive note of optimism.

COLOUR Forecast SS 2025

Published 26 September 2023 - 35 pages 26428-26462
COLOUR Forecast SS 2025

Stronger, more saturated tones reflect the energy that radiates through this spring/summer 2025 season. This definitive colour guide features 40 shades, which include the important KEY6 and ten essential CORE colours. Each of our three concept themes is explored through a colour lens highlighting each of the KEY6 shades. Unique colour styling pages show how groups of colours can be used most effectively across WOMEN/youth and MEN/youth forecast pages. AI has been used in this issue to generate some of the visual effects and colour adaptations.

COLOUR Forecast AW 2024-25

Published 14 April 2023 - 33 pages 26170-26202
COLOUR Forecast AW 2024-25

The new colour report for AW 2024-25 reflects the changing fashion landscape and the influences driving trends. Saturated brights are charged with an energy that vibrates through the whole palette. Deeper tones add a confident solid base, while red, pink and colours infused with warmth, bring nurture and sensory aspects. Blues form part of a confident tech-driven and motivational outlook, while the core palette adds to the shift into quality and quiet luxury. The full colour spectrum contains all 40 shades for the autumn-winter 2024-25 season, including ten CORE colours and the important KEY6 shades.

COLOUR Forecast SS 2024

Published 11 October 2022 - 33 pages 25799-25831
COLOUR Forecast SS 2024

COLOUR for 2024 reflects the anticipation and excitement of summer, with fresh light tones and euphoric brights. These are balanced out with a wide range of naturally sourced midtones, some are warmly nostalgic, while others connect to nature and the environment. Soft shades feed into the idea of a caring, more thoughtful mindset and a gently, less harmful approach to design. The 40-colour palette includes two important selections: KEY6 are six important colours that define the new season and CORE, which are ten essential long-term colours.

COLOUR Forecast AW 2023-24

Published 24 March 2022 - 33 pages 25572-25604
COLOUR Forecast AW 2023-24

COLOUR reacts to this new phase with a multifaceted and complex palette. A sense of exploration and excitement for the future is expressed in thrill-seeking brights and sunny, atypical colours. This brightness reflects a heightened sense of creativity and a desire for reinvention and personal discovery. In contrast, our growing connection to nature feeds into a need for healing, less-harmful hues, which allow us to relax and recharge. Darker tones are interwoven throughout, representing longevity and solid grounding.

COLOUR Forecast SS 2023

Published 7 October 2021 - 33 pages 25325-25357
COLOUR Forecast SS 2023

An air of optimism dominates the colour scene for 2023. Intense shades, warm tones and light-infused hues, provide a wide range of colour to develop close connections or wild contrasts. Blues and purples offer an enhanced digital presence, and within the neutral realm soft greys and greens keep the palette naturally grounded. The SYMBIOTIC palette forms close organic and emotional links to nature. REFORM colours offer reassurance and stability, while the WONDER palette celebrates individuality and creativity.