Menswear moves forward with a mindful approach to meet the demands of a new consumer. Conscious designs embrace sustainability and rise to the higher expectations of a world already saturated with product. This design report focuses on all areas of menswear and offers original ideas to inspire creativity and confidence in the future.
The future of apparel is being shaped by present experiences. Going forward, womenswear will be designed with a mindful approach to meet the needs of an increasingly conscious consumer. This SS 21 design report offers new solutions and fresh ideas to inspire creativity and confidence.
Swimwear explodes onto the SS 21 scene with fresh designs that connect to a newfound awareness. Mindful consumers will seek out conscious designs with a no-waste or altruistic narrative, that also fulfill their emotional and physical needs. DESIGNers will challenge the system and explore new ways to minimise the environmental impact of production
Accessories take a bold leap forward with renewed emphasis on sustainability and the reuse of existing materials or product. This substantial report covers bags, footwear, jewellery, eyewear and headwear and is divided into Women’s Men’s and Youth categories. The original, highly detailed sketches are fully downloadable and easy to adapt.
This reactive report explores the fashion trends we set out for SS 21 in the light of this current world crisis. The three trends cover Women, Men and Youth sectors for apparel and accessories. In a new move, we’ve combined the youth section for each trend into a genderless melting pot of ideas.
Menswear is split between styles that follow a fitted retro/classic line, or contemporary shapes full of volume. Styling moves forward with mixed layering – combining sportswear with tailoring and leather or denim. These casual mixes effectively soften the harder lines of tailoring and refresh sporty styles. Detailing is key throughout, but it’s the unexpected design flourishes that’s pushing this season’s menswear forward.
Unique styling is one of the biggest inspirations this season, and looks that stand out most are those with an individual edge. Sometimes it’s as simple as an unexpected print or colour but it’s the maximal looks that are the most directional. In addition to these maximal looks are bold statement pieces with exaggerated proportions or those with misplaced details, unexpected openings or additional panels. Suits are softened with full wide-leg trousers, a jogger-style cuffed pant or a pair of shorts. Full sportswear looks are out, but some individual pieces added to more formal outfits add an authentic vibe. Leather and leather-look fabrics have exploded onto the scene, not just for biker jackets, but reptile-pattern coats, trousers, skirts, shorts and even softly structured suits.
This gender mix reveals how streetstyle fashion is breaking down barriers with more inclusive ways to style accessories. Over 620 images capture the direction of street trends for autumn/winter 2020. A combination of bold statement pieces, full of personality and more nuanced styles with a softer impact. Personalised styling is key, for example, eyewear with chunky chains or jewellery/watches worn over cuffs or gloves.
As we move into 2021 the CONCEPTS that we set out in AW 20 have become clearer – and the call for sustainability becomes more urgent. Each of the three themes approaches this future space from a different angle: Source encourages an exploration into ways to minimise the environmental impact of production, Reset looks at technology and how advances are shaping product design, Voice considers ways designers can connect with social, environmental and political issues – fearlessly.
Launching into spring/summer 2021 with the COLOUR report, an exploration into the 40 shades set to dominate the fashion and accessories scene for women, men and youth sectors. Get a first look at the three new trends of the season and discover their influence on the palette. We reveal the transseasonal core colours and the KEY6 standout shades which will define the spring/summer season.