New womenswear fuses functionality, aesthetics and an element of distinction. Consumers are seeking out meaningful purchases, styles that are familiar, but at the same time offer an opportunity for self expression. DESIGNs need to connect with consumers, instil confidence and above all inspire.
The defining menswear trends are revealed through a cleaned-up less-is-more aesthetic and a reverential acknowledgement of the past.
Men are embracing the empowerment of accessories, the dynamic accents that animate a look. These strategic choices are part of the widening demand for original and authentic design.Brands are tapping into their own heritage, to produce accessory lines that combine a nostalgia dip into their own DNA, with high-quality craftsmanship. It’s a winning combination.
Statement-making, quality products are a celebration, not only of men’s individuality, but also a reaction against low-quality or unethical mass production. These accessories are strategically worn to create a strong impact while being easy to combine with a variety of looks.
Streetstyle looks dominate the menswear landscape and influence all areas of the market. The focus turns away from low-cost product into long-term value items. These considered choices are often statement pieces which impact the whole look.
A crafted approach is key to authentic design, and ACCESSORIES for SS 19 are punctuated with handworked details and tactile materials. The youth market is in a playful mood, full of unexpected designs and quirky touches. DESIGNs continue to be influenced by the ‘90s but push forward with fresh concepts.
For spring summer 2019 womenswear is grounded and often references classic styles – but that doesn’t mean serious! In most cases designs give way to playful styling and experimental design. Youth apparel is honest and open, favouring familiar styles with a clean finish. On the flip side are styles, which take a nostalgic trip back to the early ‘90s grunge scene.
The new focus for swimwear is on clean bold lines with subtle interventions, and within these bold lines there is ease, smoothness and an emphasis on comfort. In place of structure there is strategic manipulation of drape or clever layering.
New menswear taps into the prevailing disruptive mood, embracing the transition with exciting and alternative design solutions. DESIGNs accommodate this flux with clever hybrid styles and a new focus on detail – effectively changing the emphasis and balance of styles. A relaxed sensibility emerges in designs which offer less restriction and more freedom. Fabrics are a key consideration enabling this required stretch and essential comfort.
Womenswear carries a sense of authority and confidence, a practical approach to design with subtle deviations to the norm. This turbulent effect ripples through womenswear with hybrid styles combining elements from opposing sectors of the market.