The latest summer drops have landed in major London department stores and feature the best and most exciting looks across premium high-street and luxury brands. These elevated womenswear looks are beautifully crafted and expertly styled to grab the attention. In this exclusive gallery of images we offer a unique overview of the current scene to give a valuable and exclusive insight into the direction of forward-moving fashion trends.

The latest retail drops for spring/summer have burst onto the scene and the top London stores are showcasing their edit of the best looks from selected and exclusive brands. This selection of instore images includes everything from upcoming designers that are disrupting fashion through to big powerhouse brands. An important and valuable insight into the direction of women’s apparel and accessories for SS 2024 and beyond.

A fresh look at the new, spring 2014 trends for womenswear and accessory sectors from London’s vibrant retail scene. The research covers all the key stores and edgy boutiques to provide a great overview of trends. The report zeros in on the latest direction for each product area and captures the subtle changes in silhouette, proportion and detail.

The London retail scene is buzzing with fashion week excitement. Windows look spectacular and trends are particularly strong this season. We’ve scoured the city from the biggest department stores to the trendiest boutiques to bring you bring you this 80+ page report full of inspiration.

COLOUR is grabbing the attention this season, either because it’s bright and saturated or because it’s shaded from one colour into another. Shapes appear simple but there are hidden splits, cutouts at the back or clever asymmetric lines, which add to the contemporary vibe. Necklace-style decoration and bracelet cuffs add impact to minimal tops, tunics and dresses in single colours.
There is a massive swing towards ethnic influenced pattern and craft; Aztec patterns, Native American beadwork/fringing, handcrafted dye effects and animal camouflage merge to form a general hippy vibe that will continue going forward.
Denim looks ahead in washed out colour with abraded finishes either in quirky colour effects or with new customised details…

An exciting array of accessories really grabs the attention this season. COLOUR is an important factor but it’s the contrasts and combinations of materials that really make the difference. Interesting textures and unexpected additions really spice up the offering here. St Tropez is a decadent town that attracts big money and consumers here are looking for statement pieces that will set them apart from the crowd. The Riviera retail scene is brimming with stunning designs that capture the imagination and it’s here that new trends emerge. It is vital for fashion businesses to keep a finger on the fashion pulse here, as its impact will be felt across future seasons.

St. Tropez is a retail hub for beachwear trends. Key swimwear brands from Europe, USA and Brazil fill the small boutiques and shop owners are quick to style the new swimwear and cover-ups with the latest accessories.
This season beachwear offers added value with reversible styles in contrast colours or dramatically different patterns. Straps are versatile offering the consumer adjustable style options or a contrast colour/print.
Coordinated beachwear is key, pareo styles are short and kaftans finish at tunic length; shorts and soft pants or leggings expand the offering…

This womenswear and accessory report brings you up to the minute information on the retail scene right now! The headlining trend is for grungy summer festival layers and cleverly styled proportions. COLOUR Collision focuses on the new colour combinations and prints that are making a big impact on the High Street. We’ve covered the leading stores, designer labels and edgy brands to bring you a great overarching view of the London scene.