RETAIL Riviera Swim and Beach Trends 2013


St. Tropez is a retail hub for beachwear trends. Key swimwear brands from Europe, USA and Brazil fill the small boutiques and shop owners are quick to style the new swimwear and cover-ups with the latest accessories.
This season beachwear offers added value with reversible styles in contrast colours or dramatically different patterns. Straps are versatile offering the consumer adjustable style options or a contrast colour/print.
Coordinated beachwear is key, pareo styles are short and kaftans finish at tunic length; shorts and soft pants or leggings expand the offering.

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