The season ahead will see individuals become empowered by energy-saving technology, new and faster connectivity, and the realisation that small changes in behaviour can have positive, far-reaching effects.
The focus for brands will be on transparency in manufacturing, repair services and meaningful actions to reduce climate change. In fashion there will be a rise in expectation, not only in terms of durability and longevity, but also the idea of extended use through multi-purpose or multifunctional design.
CONCEPTs shaping the future of fashion, autumn/winter 20-21 season:
FLEX – conscious human momentum
FLUID TECH – inventing adaptable systems
CITIZEN – engage, empower, contribute