Fashion reacts to its surroundings and as society and politics change, so does fashion. We’re in an age of fast fashion, slow art, soft tech and hard politics – change and disruption are everywhere – not least in fashion. Brands are shaking up the system from the ground up, seasons are blurring, with some replaced entirely by multiple product drops announced on social media.
This indispensable report for AW 2019/20 sets out 3 CORE TRENDS, the result of extensive multidisciplinary research: SPECTRUM, OPEN and HIGHER. These trends are expertly applied to Women, Men and Youth categories providing solid direction for apparel and accessory markets.
SPECTRUM – looks at fashion’s methods of creating visual friction by bringing together multiple influences into single dynamic looks.
OPEN – taps into an expressive, socially-connected form of design with wide appeal. New fashion involves the consumer on many levels.
HIGHER – has a strong sense of awareness and a solid connection to nature. It reaches beyond the superficial and taps into our humanity.
Coming Soon: STREET from Copenhagen Fashion Week SS 19 This popular resource uses our trend expertise to curate an inspiring flow of images, which clearly defines the new styles in key market sectors.