This exciting introduction to the new season brings together original multidisciplinary research and detailed catwalk analysis. Forward fashion information is gathered from Ready-to Wear, Haute Couture and Street sources. We translate the influence of science, technology and food, exploring what’s happening culturally in music, books, photography, architecture, interior design, art, films and video.
All this research is then channelled into three main themes, which expand into actionable trend information and contain detailed analysis on the future shape of fashion. A fourth section contains a complete colour map and outlines the core colours, essential highlights and creative combinations for each of the three SS 18 themes.
The report covers information for apparel and accessory markets and is divided into women, men and youth areas.
The overarching themes are: COMPONENT, which looks at the symbolism and expression in clothing with identifiable signs or familiar aspects. WONDERLUST, recreates the feeling of wonder and awe in the natural world, and the excitement and lust for travel. SHUFFLE, focuses on the remixers who bring a fresh eclecticism to design.
COMPONENT – The symbolism of belonging to something, is expressed in clothing with identifiable signs or familiar aspects. These signals identify the individual as a smaller component of a larger movement. Component picks up on the subtle signals that separate and join people together
WONDERLUST – Recreating the feeling of wonder and awe in the natural world, and the excitement and lust for travelling into the unknown. The theme reaches into a childish, simplistic view of the world, and an eagerness to embrace nature and pursue adventure
SHUFFLE – Remixers are the new artists, part of the creative slash/slash generation who criss-cross through disciplines, bringing a fresh approach to design. These are the individuals who shake things up and disrupt the establishment; designers like Alessandro Michele, Demna Gvasalia and Grace Wales Bonner
COLOUR – A strong spring/summer palette with a wide range of energetic colours balanced by high pastel tones and a solid base of dark shades. This section outlines the core colours, essential highlights and creative combinations for each of the three SS themes