FOCUS Swimwear SS 2018

Published 8 August 2016 - 53 pages 22139-22191

This definitive swimwear report provides a valuable insight into the new direction for swimwear in women’s, men’s and youth markets. Expert analysis reveals the emerging trends and newest looks from São Paulo, Australia, Miami, Resort 2017 and Menswear SS 2017 shows. Each of the 50+ pages presents new inspiration for designs with a focus on construction, surface pattern, materials, proportion, line and details for swimwear and beach apparel. Key drivers for the season include new contemporary and covered styles for women and retro styling for men with matching shirts. Don’t miss this unique issue and the first of our new season reports.

FOCUS Swimwear SS 2018

WOMEN/YOUTH – new silhouettes in clean and modern finishes point the way forward. There is a visible shift in coverage with wider straps, crop tops and a wider range of scuba-style fashion swimwear.

MEN/YOUTH – latest looks lean towards performance sportswear in high-tech fabrics and abstract prints. The flip side of this look is nostalgic, with old-school styles and retro-inspired prints, creating new designs based on old favourites.