DESIGN Forecast AW 2017-18 Women Men Youth Denim

Published 29 July 2016 - 49 pages 22090-22138

A brilliant design issue for the DENIM sector, complete with detailed design flats, fabric swatches and an inspiring edit of catwalk and street styles. The AW 17-18 season brings a fresh perspective on denim: OUTSIDER provokes with retro-influenced shapes and off-kilter decoration. INTERFUSION is defined by a new polished look for denim with exaggerated proportions, and CIRCULAR references workwear styles with distorted shapes and construction.
Don’t miss out on this valuable report with our popular original design sketches – downloadable in one handy design matrix.

DESIGN Forecast AW 2017-18 Women Men Youth Denim

OUTSIDER – a disruptive force with retro influences fuels this unique look

WOMEN: jeans are retro inspired with ‘70s flares, 80’s volume or ‘90s fit. tops and jackets feature corset-like tailoring or feminised additions, and outerwear is exaggerated into expanded shapes.

MEN: styles flow against the oversized trend and look instead to street influences from the ‘70s and ‘80s. a punky aesthetic resurfaces in styles with a skinny silhouette.

INTERFUSION – informed by technology the look synthesizes high and low culture

WOMEN: shapes are well defined and this new breed of casualwear has a formal edge. styles are broken apart and reconstructed with contrast blocks and panels creating hybrids.

MEN: silhouettes are bowed with added volume or straight and elongated in exaggerated lengths. this excess creates an impression of relaxation and comfort.

CIRCULAR – embracing the processes of destruction and regeneration

WOMEN: classics are reimagined into new hybrid styles or distorted with skewed construction or unexpected areas of volume or extended length.

MEN: shopkeeper coats, overalls and dungarees move into the fashion arena. these workwear influenced styles take on an elevated identity with new design ideas and distorted shapes and construction.