Street trends are an essential part of the forecasting process. London provides exciting new directions not least because of the individuality of the fashion crowd. These are women and teens that love to experiment with styling, they are knowledgeable about designers and products and crave the admiration of their fashion-savvy peers. This report makes sense of the latest trends and directions, breaking the looks down into well-defined themes with sharp editorial and a keen eye for detail.
SPORT MAD – sportswear explodes onto the streets…
CROSS DRESS – mannish tailoring and grid patterns…
REPEAT PRINT – the new direction for print and pattern…
BIKER KICK – rough, tough leather and street-style casuals…
TOUCH FEEL – inviting textures, made to be touched…
MATERIAL – contemporary styles in standout fabrics…