The 2027 season delivers exciting new concepts for women’s and men’s swimwear. This traditionally-specialist sector expands into daywear, with more styles designed for adaptation into tops or casual bottoms. Designs take into account diverse body sizes and types, with many pieces allowing for adjustment or restyling. The swimwear sector uses small amounts of materials compared to other garments, which makes it an ideal area to use up waste sportswear materials or deadstock product that can be restyled into unique pieces.
This dedicated SWIMWEAR report provides original design flats to inspire your creative journey and future business planning. If downloads are part of your subscription you will be able to download the full DESIGN MATRIX as Adobe Illustrator files, and have the option to download the whole report as a high-res PDF document.
WOMEN/youth – Women’s designs offer a range of styles from covered sporty styles to tanning bikinis. Coordinated sets and adaptable styles provide versatile styling options, this versatility also extends into detailing that can be interchangeable or adaptable. Quiet luxury has moved into bold minimalist styles with strategic cutouts or retro-inspired shapes that sculpt the body.
Prints are dynamic and perfectly placed to offer the most impact, or neatly positioned into repeat patterns.
MEN/youth – Swimwear for men provides practical solutions in a variety of styles for different applications. Beach shorts coordinate with shirts and tops to extend use from swimming to everyday summer casualwear. Designs offer easy-fit solutions with tied or elasticated waists and adjustable drawstring fastenings. Textured fabrics are explored in crafted styles that feature fancy-stitched edges, rows of tassels or raw-edged pleating. Smarter styles dip into the past for inspiration with neat shorts that feature contrast colour details or belts, while utility styles showcase prominent box pockets.