A confident approach to women’s apparel for AW 26-27 in styles that are quietly unique and offer a level of subtle innovation. This move taps into a desire to stay grounded in designs that offer more than they might first suggest. Boldness manifests in oversize proportions and controlled volume. The wearer is included in the design process in styles that can be manipulated and adjusted. This level of versatility is crucial for informed consumers that expect more from their apparel.
CASUAL – denim & cottons
styles are elevated with defined structure and deviated lines, generous proportions add to an impression of confident opulence, while materials appear worn or softened with texture
SMART – tailoring & structure
structured styles experiment with areas of softness and volume; combinations of short and long proportions elongate the look, while styling explores layers and adaptable details
JERSEY – knitwear & stretch
softness is emphasised in fluffy yarns and draped knits or sheer jersey layers; sturdy knits form structured outerwear and stretchy styles are cleverly manipulated with cutouts or zips
OUTER – jackets & coats
outerwear moves into dynamic silhouettes and oversize proportions with adaptable details; designs combine innovative detailing and distorted lines with updated classics
SOFTS – dresses & blouses
designs have a strong femme vibe that leans into lingerie with gathers, pleats, tied fastenings and lacy additions; soft structure appears in pinafore shapes and styles with utility details