Menswear moves into a more experimental phase pushing the boundaries of what’s expected from this sector. Styles are breaking new ground with innovative fabric combinations, or in hybrid styles that mix familiar classics. Designs are constructed for the long-term with reversible, adjustable or restyle-able aspects.
AW26-27 will see a bigger flex towards casualization. Styles usually considered part of the smart/tailored sector will soften and lean into a more casual look.
CASUAL denim/cotton – explore new silhouettes and finishes for denim jeans and jackets, with exciting details and low-key deviations for casual cotton trousers and shirts
SMART tailored/structured – familiar classics are updated with subtle changes to style lines and detailing, or shifts in proportion and volume; high-quality materials are key
JERSEY knitwear/stretch – styles riff on urban sportswear incorporating blocks of colour and bold graphic pattern; knitwear is a hotbed of creativity and experimentation
OUTER jackets/coats – designs are turned inside out or reinvented with innovative details; outerwear delivers a fresh take on the familiar with surprising new hybrid styles