COLOUR Forecast AW 2026-27

Published 14 January 2025 - 36 pages 27453-27488

The colour report signals the start of an exciting new season!
Colours rise to meet the challenges of a changing environment, polarised viewpoints and shifting attitudes towards fashion. This flux is reflected in sharply contrasting colours, which also reveal that by working together, coexistence and unity can still be achieved.

COLOUR Forecast AW 2026-27

This definitive colour guide features 40 shades divided into a CORE selection, important KEY6 shades, and launches the three concept themes for the season. Unique colour-styling pages show how groups of colours can be used most effectively across WOMEN/youth and MEN/youth sectors.

CORE – ten enduring shades for long-term stability and resilience

KEY6 – six fashion colours to shape and define the new season

PLURALISM – values diversity and thrives on collaboration and unity

RESENSORY – reconnecting the imagination through sensory experiences

BETAFLUX – navigating the new and adapting to change and complexity

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