Comprehensive analysis of the Men’s AW catwalk collections and presentation shows, provides a definitive trend outline for the season. This report reveals the new silhouettes and what’s influencing the looks, from cultural shifts, to dips into the past. The team take an in-depth look into the latest graphics, prints and fabric innovations to emerge, targeting the most commercially viable and inspiring designs. This season uniforms move into survival mode, tailoring is refined and shows an increase in volume, graphics reflect our highly visual culture, rock-star poets draw a fuzzy line between genders and casuals get a reality check.
SURVIVALISM – the idea of military uniforms moves into protection and survival mode fabrics are technical, protective and weather resistant
REFINERY – in pursuit of the pure, refined styles and cleaned-up urban uniforms emerging in men’s tailoring
PLAYTIME – the looks are united by a sense of playfulness and creative energy that reflects a culture high on visual stimulation
LIBERTINE – romantic bohemians and brooding, artsy intellectuals mix with rock-star poets in this collection of free-spirited looks
CASUALS – this homage to urban classics, leans towards the youth end of the spectrum with sports and casual styles at its core