FOCUS Swimwear Print S/S 2015


An in-depth analysis of surface print and patterns for the swimwear sector. The report reveals new directions for animal and camouflage prints, the trend for high definition photo prints, cartoon fun and a fresh look at floral designs. Swimwear pushes forward for men and women with stunning graphics that add impact to styles. Surface prints create a sense of movement, optical illusions or the effect of crafted dye techniques. Fine lacy knits have an ethnic vibe, while decorative details and applique additions create 3-D and tactile effects.

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