The exciting SS 2027 season uncovers new designs that redefine our expectations of menswear – highlighting the shifting boundaries between smart and casual categories. Casualwear is upgraded through elevated fabric choices, while smart tailoring is casualised through the softening of strict lines and structures.
A general increase in volume sees styles occupy more physical space, giving the impression of steady confidence; while closer-fitting silhouettes lean into nostalgia, and styles that look to the past for inspiration
CASUAL denim/cotton – Styles appear bold with a general move into bigger volumes and magnified details. Designs explore adaptable ways to control excess fabric and present a fresh approach to detailing
SMART tailored/structured – Designs are subtly skewed with new proportions and sharp lines, or softened with added volume and decorative flourishes. Details are minimal but deliver the most impact where they appear.
JERSEY knitwear/stretch – This area is one of the most creative with elements of craft adding unique textures and patterns, while also borrowing from the past through retro silhouettes or familiar details.
OUTER jackets/coats – Lightweight summer outerwear is stylishly practical and versatile in oversized shapes that feature areas of contrast colour/pattern or that showcase bold or adaptable additions.