The future of apparel is being shaped by present experiences. Going forward, womenswear will be designed with a mindful approach to meet the needs of an increasingly conscious consumer. This SS21 design report offers new solutions and fresh ideas to inspire creativity and confidence.
Swimwear explodes onto the SS21 scene with fresh designs that connect to a newfound awareness. Mindful consumers will seek out conscious designs with a no-waste or altruistic narrative, that also fulfill their emotional and physical needs. Designers will challenge the system and explore new ways to minimise the environmental impact of production
Accessories take a bold leap forward with renewed emphasis on sustainability and the reuse of existing materials or product. This substantial report covers bags, footwear, jewellery, eyewear and headwear and is divided into Women’s Men’s and Youth categories. The original, highly detailed sketches are fully downloadable and easy to adapt.
This reactive report explores the fashion trends we set out for SS21 in the light of this current world crisis. The three trends cover Women, Men and Youth sectors for apparel and accessories. In a new move, we’ve combined the youth section for each trend into a genderless melting pot of ideas.
Menswear is split between styles that follow a fitted retro/classic line, or contemporary shapes full of volume. Styling moves forward with mixed layering – combining sportswear with tailoring and leather or denim. These casual mixes effectively soften the harder lines of tailoring and refresh sporty styles. Detailing is key throughout, but it’s the unexpected design flourishes that’s pushing this season’s menswear forward.
Unique styling is one of the biggest inspirations this season, and looks that stand out most are those with an individual edge. Sometimes it’s as simple as an unexpected print or colour but it’s the maximal looks that are the most directional. In addition to these maximal looks are bold statement pieces with exaggerated proportions or those with misplaced details, unexpected openings or additional panels. Suits are softened with full wide-leg trousers, a jogger-style cuffed pant or a pair of shorts. Full sportswear looks are out, but some individual pieces added to more formal outfits add an authentic vibe. Leather and leather-look fabrics have exploded onto the scene, not just for biker jackets, but reptile-pattern coats, trousers, skirts, shorts and even softly structured suits.
This gender mix reveals how streetstyle fashion is breaking down barriers with more inclusive ways to style accessories. Over 620 images capture the direction of street trends for autumn/winter 2020. A combination of bold statement pieces, full of personality and more nuanced styles with a softer impact. Personalised styling is key, for example, eyewear with chunky chains or jewellery/watches worn over cuffs or gloves.
As we move into 2021 the CONCEPTS that we set out in AW20 have become clearer – and the call for sustainability becomes more urgent. Each of the three themes approaches this future space from a different angle: Source encourages an exploration into ways to minimise the environmental impact of production, Reset looks at technology and how advances are shaping product design, Voice considers ways designers can connect with social, environmental and political issues – fearlessly.
Launching into spring/summer 2021 with the COLOUR report, an exploration into the 40 shades set to dominate the fashion and accessories scene for women, men and youth sectors. Get a first look at the three new trends of the season and discover their influence on the palette. We reveal the transseasonal core colours and the KEY6 standout shades which will define the spring/summer season.
Menswear design connects to the changes happening culturally across all areas of fashion. In this forecast issue we turn these concepts into solid product design. Highly detailed design flats reveal, not only the key silhouettes, but also the smallest detailing. The pages bring together original sketches with images, to explore fabrics, patterns, fastenings and the important style lines and proportions.
Women’s and Men’s accessories collide in this latest design forecast issue, which turns concepts and theory into inspiring and fresh product design. These original design flats reveal the new style lines, materials, surface patterns and detailing for the new season over 74 information-packed pages.
One of the overarching style trends is for single-item looks. These consist of a single statement piece, throwing shade on the rest of the outfit and creating a strong focal point – think statement shirts, outerwear and knitwear. Other big ideas to emerge are top-to-toe looks – another purposeful and confident direction. Sportswear is still part of the scene but the impact is softened and merges into other looks. Core casualwear and tailored styles turn to minimal, clean lines in less-heavy shades of stone, concrete, off-white, tan and beige.
Fashion is under scrutiny and as if in response, designers, stylists and consumers are amping up levels of creativity. This has released a flood of creativity on the street. Consumers are customising styles – cropping and restyling their favourite pieces, stylists combine new with old in a hi-low clash, and designers create clever hybrids or adaptable details to extend the use of garments.
Immerse yourself in streetstyle, with over 680 images capturing the latest in women’s and men’s accessories for SS20. Surprising proportions disrupt the balance and alter perspective. New designs add creative details, a subversive edge – even a touch of humour. Unique shapes add personality and individuality, while design classics and luxury items are used to elevate casual clothing.
This issue turns concepts and fashion theory into actionable design flats for the women/youth apparel sector. These inspiring designs form the building blocks of the season with key silhouettes and the latest style lines to construct these shapes. It also outlines when to use surface pattern or add in detail and decoration for the best effects.
All trends are aware of a shift in attitude towards fashion, and are part of a move into intelligent, thoughtful design that embraces sustainable practices. The three trends approach solutions in a different way, FLEX looks at the versatile aspects of design, FLUID TECH is full of innovative ideas for the future and CITIZEN looks to the past for answers
The season ahead will see individuals become empowered by energy-saving technology, new and faster connectivity, and the realisation that small changes in behaviour can have positive, far-reaching effects.
The focus for brands will be on transparency in manufacturing, repair services and meaningful actions to reduce climate change. In fashion there will be a rise in expectation, not only in terms of durability and longevity, but also the idea of extended use through multi-purpose or multifunctional design.
Colours for autumn-winter work through the still-warm transition of early autumn straight into the party season and through the cold winter months leading up to spring. This is a first look at the 40 colours which will dominate throughout this varied season.
Despite the renewed interest in structured tailoring the overall feeling for spring/summer 2020 is relaxed and easy. Menswear designs are cleverly constructed and versatile with attention to key details. In this report our ready-to-use design flats combine with curated catwalk and street looks to inspire your future collections.
An exciting season for womenswear full of creative concepts and unique ideas for surface pattern. Styles are cleverly constructed with attention to proportion and detail. In this report the three concept trends for 2020 are translated into womenswear, covering all apparel and swimwear areas. Ready-to-use original design flats combine with selected catwalk looks to inspire future collections.