The fashion crowd moves trends in new directions, mixing designer and High Street styles together and finishing the looks with their own individual touches. Unique styling and cleverly accessorised outfits add unexpected surprises and breathe new life into classics. The urban styles in Utility Threads, mix new shapes and fabrics with functional details. Girly looks in Candy Kitsch, have fun with bright pops of colour and upbeat accessories. Modern Heroes, look to the future with bold styles that make a statement, and Classic Roots puts a spin on familiar styles.

The fashion crowd moves trends in new directions, mixing designer and High Street styles together and finishing the looks with their own individual touches. Unique styling and cleverly accessorised outfits add unexpected surprises and breathe new life into classics. The urban styles in Utility Threads, mix new shapes and fabrics with functional details. Girly looks in Candy Kitsch, have fun with bright pops of colour and upbeat accessories. Modern Heroes, look to the future with bold styles that make a statement, and Classic Roots puts a spin on familiar styles.

Street trends are an essential part of the forecasting process. London provides exciting new directions not least because of the individuality of the fashion crowd. These are women and teens that love to experiment with styling, they are knowledgeable about designers and products and crave the admiration of their fashion-savvy peers. This report makes sense of the latest trends and directions, breaking the looks down into well-defined themes with sharp editorial and a keen eye for detail.

St. Tropez is always a mecca for streetstyle fashion and this season it’s right at the centre of the ethnic trend. Ethnic patterns in hippy styles lead the way forward; styles are channelling summer festivals, pulling inspiration for prints and patterns from a multitude of sources. The effect is an exciting melting pot of prints, patterns and handcrafted detailing. There is a lot of movement on the street with fringes, soft floaty hemlines and loose shapes vying for attention.

This season’s style-defining accessories are bold; consumers are falling for individual, statement making products that they feel connected to. These accessories rarely blend into an outfit and often clash with other items in terms of style and colour.
We’ve targeted the most forward-moving designs to inspire your accessory collections. Don’t miss this influential report packed with key styles worn by the fashion crowd at this season’s London Fashion Week.

As we know, not all trends emerge from the catwalks; quite often they evolve from the street so it’s essential to keep up with streetstyle – and there’s no better place for individuals to shine than London Fashion Week. Here our photographers capture the essence of all the latest looks and back at the studio this information is analysed and edited into concise trends. This report highlights the new directions and includes the latest mood in styling, subtle shifts in proportion and the key styles.

The London fashion crowd loves to flaunt their inner fashion rebel and like nothing better than to make waves with ‘out there’ accessories. We’ve zoomed in on the latest trends in bags, jewellery, hats and footwear and uncovered some exciting new street styles.

An inspiring look at the streetstyle and culture surrounding the London Fashion Week catwalk shows. The report provides an essential reality check that’s crucial in today’s fashion industry.
Our edited photos highlight the exciting new trend directions including the latest mood in styling, subtle shifts in proportion and key styles.

Riviera street offers up some inspiring trends! A confident approach to colour reveals how French women work the latest lightened brights, neons and high-density colours to add sophistication in our Viral COLOUR trend. For more on this and our other key trends don’t miss this inspiring issue which includes all the latest accessories and details.