TRENDZOOM introduces the overarching trends for AW 16-17. The report is packed with extensively researched information and shaped by the latest innovation, cultural shifts and the leading influencers in design, art, fashion, film, photography and music. Each of the three trends contain micro trends aimed directly at fashion and accessories for women’s men’s and youth markets. The Research Development & Inspiration pages provide access to the groundwork behind each trend and links for further study.
The COLOUR section contains the complete palette for the season and highlights key shades for each theme.
AUTHENTIC – grounded in truth and authenticity, the look incorporates handworked elements and the impression of wear and weather on materials…
DUALISM – a sense of the past coexisting with the future; offbeat combinations work together to create an irresistible sense of imbalance…
REDUCTION – highly curated, reduced design fuses impeccable flat planes and disciplined tailoring with soft, down-time leisurewear…
COLOUR – complete analytical colour palettes with moodboards and key colour selections for each trend…