CONCEPT COLOUR Forecast AW 2015-16

Published 29 June 2014 - 73 pages 18737-18809

The forecast issue provides an in-depth guide to the three main trends for the season, and complete colour direction for Women, Men, Youth and Accessory areas. Inspiring research tracks the trends from the point they emerge, developing them into clear trends to influence your creative decisions.

CONCEPT & COLOUR Forecast AW 2015-16

HONESTY – authenticity and transparency are at the core of this trend: the instigators are pure souls, placing intellect over beauty, and neutrality over gender…

ACTIVISM – a romantic approach to activism in offbeat styles with thought provoking graphics; styles are rooted in streetstyled sportswear…

RECONFIGURE – experimentally engineered and reconceptualised classic tailoring; forward driven design in hi-tech materials and digitally skewed prints…

COLOUR & TREND MATRIX – complete, analytical colour palettes for the new season, and research development information with links for further source investigation…

Share