As we move into 2021 the CONCEPTS that we set out in AW20 have become clearer – and the call for sustainability becomes more urgent. Each of the three themes approaches this future space from a different angle: Source encourages an exploration into ways to minimise the environmental impact of production, Reset looks at technology and how advances are shaping product design, Voice considers ways designers can connect with social, environmental and political issues – fearlessly.
TRENDZOOM Colour SS 21
Launching into spring/summer 2021 with the COLOUR report, an exploration into the 40 shades set to dominate the fashion and accessories scene for women, men and youth sectors. Get a first look at the three new trends of the season and discover their influence on the palette. We reveal the transseasonal core colours and the KEY6 standout shades which will define the spring/summer season.
TRENDZOOM Design AW 20-21 Menswear
Menswear design connects to the changes happening culturally across all areas of fashion. In this forecast issue we turn these concepts into solid product design. Highly detailed design flats reveal, not only the key silhouettes, but also the smallest detailing. The pages bring together original sketches with images, to explore fabrics, patterns, fastenings and the important style lines and proportions.
TRENDZOOM Design AW 20-21 Accessories
Women’s and Men’s accessories collide in this latest design forecast issue, which turns concepts and theory into inspiring and fresh product design. These original design flats reveal the new style lines, materials, surface patterns and detailing for the new season over 74 information-packed pages.
trendPX STREET LFW SS20 Men/Youth Apparel
One of the overarching style trends is for single-item looks. These consist of a single statement piece, throwing shade on the rest of the outfit and creating a strong focal point – think statement shirts, outerwear and knitwear. Other big ideas to emerge are top-to-toe looks – another purposeful and confident direction. Sportswear is still part of the scene but the impact is softened and merges into other looks. Core casualwear and tailored styles turn to minimal, clean lines in less-heavy shades of stone, concrete, off-white, tan and beige.
trendPX STREET LFW SS20 Women/Youth Apparel
Fashion is under scrutiny and as if in response, designers, stylists and consumers are amping up levels of creativity. This has released a flood of creativity on the street. Consumers are customising styles – cropping and restyling their favourite pieces, stylists combine new with old in a hi-low clash, and designers create clever hybrids or adaptable details to extend the use of garments.
trendPX STREET LFW SS20 Women/Men/Youth Accessories
Immerse yourself in streetstyle, with over 680 images capturing the latest in women’s and men’s accessories for SS20. Surprising proportions disrupt the balance and alter perspective. New designs add creative details, a subversive edge – even a touch of humour. Unique shapes add personality and individuality, while design classics and luxury items are used to elevate casual clothing.
TRENDZOOM Design AW 20-21 Womenswear
This issue turns concepts and fashion theory into actionable design flats for the women/youth apparel sector. These inspiring designs form the building blocks of the season with key silhouettes and the latest style lines to construct these shapes. It also outlines when to use surface pattern or add in detail and decoration for the best effects.
TRENDZOOM Fashion AW 20-21
All trends are aware of a shift in attitude towards fashion, and are part of a move into intelligent, thoughtful design that embraces sustainable practices. The three trends approach solutions in a different way, FLEX looks at the versatile aspects of design, FLUID TECH is full of innovative ideas for the future and CITIZEN looks to the past for answers
TRENDZOOM Concept AW 20-21
The season ahead will see individuals become empowered by energy-saving technology, new and faster connectivity, and the realisation that small changes in behaviour can have positive, far-reaching effects.
The focus for brands will be on transparency in manufacturing, repair services and meaningful actions to reduce climate change. In fashion there will be a rise in expectation, not only in terms of durability and longevity, but also the idea of extended use through multi-purpose or multifunctional design.
