CONCEPT COLOUR Forecast SS 2016

Published 22 December 2014 - 100 pages 19716-19815

Experience actively engaging trends for spring/summer 2016 in this 100 page report – packed with extensively researched trend information. Fashion trends are shaped by cutting-edge groundwork into the latest innovations in science and tech, street-centric moods and cultural shifts, and the leading lights design, art, film, dance and music. The colour forecast contains full analytical direction for the season, highlights core colours and outlines inspirational colour selections for practical colour usage. The research development and inspiration pages provide links to encourage active engagement with our research and all the information is divided into targeted categories for womens, mens and youth areas. These unique trends offer a platform for creativity and a springboard into design for 2016.

CONCEPT & COLOUR Forecast SS 2016

SCREENAGE – the screenage generation embraces novelty and simplified construction; bold graphics with a childish tendency are key to the appeal of juvenescent design…

ECOCIDE – the natural world and its subsystems are increasingly part of our conscious; we seek authenticity and new craft to celebrate its beauty and diverse global cultures…

PARADOX – there is a strong attraction towards classic lines from the past and at the same time a pull towards unique, off-kilter designs of the future…

COLOUR – complete analytical colour palettes for the new season with key selections for each theme and moodboards, which are divided into categories for men, women and youth markets…

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