Fashion sportswear moves forward with an old-school approach to design that pushes forward in a mix of high-end and high-performance materials. Bold contrasts and proportions in minimal shapes, give styles a modern edge and capture the new direction for sportswear. This report highlights the new developments and changes in styles ranging from youth-led casuals to contemporary classics.
FOCUS Sportswear Active S/S 2015
The increasing focus on health and fitness makes activewear a fast-expanding area of the sportswear market. This report analyses the key drivers and new directions for this area and highlights the emerging silhouettes, latest details and changes in fabrics and surface pattern. Everything from gym-appropriate styles for intense sports, to low-impact designs for yoga and post-workout loungewear.
FOCUS Swimwear Print S/S 2015
An in-depth analysis of surface print and patterns for the swimwear sector. The report reveals new directions for animal and camouflage prints, the trend for high definition photo prints, cartoon fun and a fresh look at floral designs. Swimwear pushes forward for men and women with stunning graphics that add impact to styles. Surface prints create a sense of movement, optical illusions or the effect of crafted dye techniques. Fine lacy knits have an ethnic vibe, while decorative details and applique additions create 3-D and tactile effects.
FOCUS Swimwear Shape S/S 2015
The first of a two part report looking at swimwear trends for next summer. This report analyses the key design directions for men’s and women’s swimwear with a closeup look at the important detailing and fluctuating changes in silhouette. Swimwear pushes forward with intricately cut designs, featuring dynamic colour contrasts, while other styles cleverly bridge the gap between the pool and day/clubwear.
FOCUS Denim S/S 2015
Our new FOCUS reports have been developed to respond quickly to fluctuations on the fashion radar and to provide in-depth intelligence for specific areas of the market.
The first of our new-style reports is denimFOCUS: Womenswear and Menswear denim analysis for S/S 2015. We look at key fashion drivers: must-have details, the latest custom effects, new styles for premium denim and essential updates for core and fashion areas.
