The new colour report for AW 2024-25 reflects the changing fashion landscape and the influences driving trends. Saturated brights are charged with an energy that vibrates through the whole palette. Deeper tones add a confident solid base, while red, pink and colours infused with warmth, bring nurture and sensory aspects. Blues form part of a confident tech-driven and motivational outlook, while the core palette adds to the shift into quality and quiet luxury. The full colour spectrum contains all 40 shades for the autumn-winter 2024-25 season, including ten CORE colours and the important KEY6 shades.

With every season the industry faces new challenges, fresh goals are set and new ways of working are planned. Only by sharing the advances we make, the information we use and the systems we create, can the fashion community work together to build a better future…
This autumn/winter the CONCEPT report looks at emerging influences that will impact the fashion industry: advances in tech, science and biology, inspiration from contemporary art, interiors and design with cultural shifts that feature cult brands and music/fashion/beauty artists making waves.

Colour for 2024 reflects the anticipation and excitement of summer, with fresh light tones and euphoric brights. These are balanced out with a wide range of naturally sourced midtones, some are warmly nostalgic, while others connect to nature and the environment. Soft shades feed into the idea of a caring, more thoughtful mindset and a gently, less harmful approach to design. The 40-colour palette includes two important selections: KEY6 are six important colours that define the new season and CORE, which are ten essential long-term colours.

A one-solution approach to solve the climate crisis is not an option, it’s clear we need multiple solutions to achieve any goals to cut carbon emissions. In the same way fashion uses a multi-formula approach to reduce its impact on global warming. The report reflects this movement towards sustainable goals by encouraging the use of resource-saving raw materials, ethical manufacturing, reusing existing product and materials and taking a slower, more considered approach to design. Concepts for SS24 outline the emerging cultural shifts, new events and designs shaping the future, and art that impacts the way we view the world.

Colour reacts to this new phase with a multifaceted and complex palette. A sense of exploration and excitement for the future is expressed in thrill-seeking brights and sunny, atypical colours. This brightness reflects a heightened sense of creativity and a desire for reinvention and personal discovery. In contrast, our growing connection to nature feeds into a need for healing, less-harmful hues, which allow us to relax and recharge. Darker tones are interwoven throughout, representing longevity and solid grounding.

Events are causing us to reshape our needs and respect resources like never before. We are transitioning into a new phase in design, one that feels more urgent and powerful. Brands that are speaking honestly and openly, who value transparency and share knowledge for others to emulate, will be the ones to shine in this new environment. This report holds a mirror to culture and society, taking an optimistic view of the new developments in design, tech, art, nature, fashion, food, money, materials, craft and fashion that will inspire and motivate creativity.

The FASHION report translates ideas from the Concept issue into solid direction for Women, Men and Youth sectors, exploring ideas for Apparel and Accessories across each of the season’s three themes. This exciting report delivers important ideas for product design, construction, surface pattern and materials in a highly-visual and creative format.