Inspiring CONCEPT ideas for 2020 and complete COLOUR for the spring/summer season – shaping the year ahead in fashion! The current climate of disruption and uncertainty is sending shock waves through all industries. Fashion is highly reliant on ‘natural capital’ and also driven by change and newness, which places the industry in a position of conflict. As the new decade approaches no trend is untouched, or can separate itself from global concerns. This new climate will short-circuit some pathways, but also open up new ones.
In the JEWELLERY sector single statements are creating dynamic points of focus. BAG styles merge with clothing, worn across or around the body. FOOTWEAR designs push forward with new heel shapes, fat layered soles and patterned hosiery. Unstructured clothing, utilises the power of BELTS and ties to control excess volume and add detail. In HEADWEAR structures are relaxed, soft and easy, while SCARVES dominate many looks as the top styling accessory. EYEWEAR designs are new and contemporary, with roots in classic retro styles.
New womenswear fuses functionality, aesthetics and an element of distinction. Consumers are seeking out meaningful purchases, styles that are familiar, but at the same time offer an opportunity for self expression. Designs need to connect with consumers, instil confidence and above all inspire.
The defining menswear trends are revealed through a cleaned-up less-is-more aesthetic and a reverential acknowledgement of the past.
Men are embracing the empowerment of accessories, the dynamic accents that animate a look. These strategic choices are part of the widening demand for original and authentic design.Brands are tapping into their own heritage, to produce accessory lines that combine a nostalgia dip into their own DNA, with high-quality craftsmanship. It’s a winning combination.
Fashion reacts to its surroundings and as society and politics change, so does fashion. We’re in an age of fast fashion, slow art, soft tech and hard politics – change and disruption are everywhere – not least in fashion. Brands are shaking up the system from the ground up, seasons are blurring, with some replaced entirely by multiple product drops announced on social media.
Pushing boundaries and crossing lines, colour for autumn/winter 19-20 involves taking risks. There is a growing need to harness a new positivity and to do this with confidence and intelligence. This indispensable report unveils the full range of colours for the new season, complete with a selection of core tones and key fashion highlights. It also introduces the three core trends, which have their own colour story.
Statement-making, quality products are a celebration, not only of men’s individuality, but also a reaction against low-quality or unethical mass production. These accessories are strategically worn to create a strong impact while being easy to combine with a variety of looks.
Streetstyle looks dominate the menswear landscape and influence all areas of the market. The focus turns away from low-cost product into long-term value items. These considered choices are often statement pieces which impact the whole look.
A crafted approach is key to authentic design, and ACCESSORIES for SS19 are punctuated with handworked details and tactile materials. The youth market is in a playful mood, full of unexpected designs and quirky touches. Designs continue to be influenced by the ‘90s but push forward with fresh concepts.
For spring summer 2019 womenswear is grounded and often references classic styles – but that doesn’t mean serious! In most cases designs give way to playful styling and experimental design. Youth apparel is honest and open, favouring familiar styles with a clean finish. On the flip side are styles, which take a nostalgic trip back to the early ‘90s grunge scene.
The new focus for swimwear is on clean bold lines with subtle interventions, and within these bold lines there is ease, smoothness and an emphasis on comfort. In place of structure there is strategic manipulation of drape or clever layering.
New menswear taps into the prevailing disruptive mood, embracing the transition with exciting and alternative design solutions. Designs accommodate this flux with clever hybrid styles and a new focus on detail – effectively changing the emphasis and balance of styles. A relaxed sensibility emerges in designs which offer less restriction and more freedom. Fabrics are a key consideration enabling this required stretch and essential comfort.
Womenswear carries a sense of authority and confidence, a practical approach to design with subtle deviations to the norm. This turbulent effect ripples through womenswear with hybrid styles combining elements from opposing sectors of the market.
This key report for spring/summer 2019 sets out the 3 CORE TRENDS of the season. Extensive multidisciplinary research leads these trends into workable solutions for Women, Men and Youth categories, providing direction, not only for apparel and accessories, but a wide range of creative industries.
The colour forecast unveils the full range of colours for S/S 2019, complete with a range of core tones and key fashion shades. The report introduces three trends: MINDmatters – opening a creative dialogue, OK PLAY – time for fun and CONNECT 2 which strengthens ties to the earth.
Authenticity is at the core of BAG design, superfluous details are stripped back to reveal solid, enduring looks. BELTS take an alternative route with maximalist influences and statement graphics. In FOOTWEAR the focus is on contemporary and futurist looks with a clean and minimal finish. Discover the new shapes, clever styling and decorative effects taking fashion forward into A/W 2018/19.
Familiar utility and hardware components inspire an adaptable approach to JEWELLERY design. In EYEWEAR, directional looks combine old and new aesthetics adding a familiar undertone to contemporary styles. HATS are in retro mood, here the look dips into black music culture, revisiting defining styles from the ‘80s urban scene.
This exciting introduction to the new season provides a solid analysis of three core themes: RESPECTus, MICROmanAGE and ACCIDENTISM. The forecast report defines these key trends by bringing together multidisciplinary research and detailed fashion analysis. We explore what’s happening culturally in music, books, photography, architecture, interior design, art, films and video, and translate the influence of science, technology and food. This wide-ranging research is then channeled into the main themes, which expand into clear, actionable trend information for Women, Men and Youth categories.
The forecast provides complete colour direction for A/W 2018-19 and introduces the leading trend themes for the season. This season the colours offer an effective balance of practical and familiar shades, which adapt to the current need for stability and reflection. The report outlines core colours, essential highlights and creative combinations for each trend.