Colour for 2024 reflects the anticipation and excitement of summer, with fresh light tones and euphoric brights. These are balanced out with a wide range of naturally sourced midtones, some are warmly nostalgic, while others connect to nature and the environment. Soft shades feed into the idea of a caring, more thoughtful mindset and a gently, less harmful approach to design. The 40-colour palette includes two important selections: KEY6 are six important colours that define the new season and CORE, which are ten essential long-term colours.
TRENDZOOM Concept SS 24
A one-solution approach to solve the climate crisis is not an option, it’s clear we need multiple solutions to achieve any goals to cut carbon emissions. In the same way fashion uses a multi-formula approach to reduce its impact on global warming. The report reflects this movement towards sustainable goals by encouraging the use of resource-saving raw materials, ethical manufacturing, reusing existing product and materials and taking a slower, more considered approach to design. Concepts for SS24 outline the emerging cultural shifts, new events and designs shaping the future, and art that impacts the way we view the world.
TRENDZOOM Design AW 23-24 Womenswear
This design issue releases a flow of fresh ideas and inspiration into womenswear. It explores the key drivers for this sector and answers questions concerning sustainability and longevity. Our design solutions incorporate versatility and adaptability into product to achieve extended use, while also providing practical ideas for layering and styling. As well as addressing the important issues, the report’s main objective is to encourage and stimulate creativity with new and innovative ideas.
TRENDZOOM Design AW 23-24 Menswear
This deep dive into menswear reveals the important design directions for the autumn/winter 23-24 season. A look at adaptable designs with adjustable details, optional layers and different ways to style, with the aim of ultimately extending the lifespan of product. There is a casual ease to construction that is countered with high-quality, durable fabrics to add structure and shape. Approach the new season with confidence and faith in your designs with this inspiring, in-depth menswear report.
TRENDZOOM Design AW 23-24 Accessories
This DESIGN report reveals the direction of new trends for the accessories sector. Original sketches clearly define the shapes, proportions and exciting details for the coming AW23-24 season. These new designs cover Women’s and Men’s styles for Bags, Jewellery, Footwear, Belts, Headwear and Eyewear. Inspiring pages are highly visual and deliver in-depth analysis for accurate insights into pattern, texture, materials and finishes.
TRENDZOOM Fashion AW 23-24
The FASHION report clearly defines trends within 3 concept themes for the season. It presents solid direction for Women, Men and Youth sectors, exploring ideas for Apparel and Accessories and influences for fabric and pattern choices. Presented in a clear, highly visual format with in-depth analysis the FASHION report delivers important insights and creative inspiration to develop forward-thinking collections.
TRENDZOOM Colour AW 23-24
Colour reacts to this new phase with a multifaceted and complex palette. A sense of exploration and excitement for the future is expressed in thrill-seeking brights and sunny, atypical colours. This brightness reflects a heightened sense of creativity and a desire for reinvention and personal discovery. In contrast, our growing connection to nature feeds into a need for healing, less-harmful hues, which allow us to relax and recharge. Darker tones are interwoven throughout, representing longevity and solid grounding.
TRENDZOOM Concept AW 23-24
Events are causing us to reshape our needs and respect resources like never before. We are transitioning into a new phase in design, one that feels more urgent and powerful. Brands that are speaking honestly and openly, who value transparency and share knowledge for others to emulate, will be the ones to shine in this new environment. This report holds a mirror to culture and society, taking an optimistic view of the new developments in design, tech, art, nature, fashion, food, money, materials, craft and fashion that will inspire and motivate creativity.
TRENDZOOM Design SS 23 Swimwear
High on the list of priorities for swimwear is adaptability, with consumers looking for designs with custom features. Designers need to meet this demand with coordinated swimwear that can be tied in different ways, layers that can be peeled off or worn separately, and details that can be removed to extend use.
This report offers original designs and inspiring analysis to inform new product. For spring/summer 2023 swimwear is divided into three themes: SYMBIOTIC wraps the body in soft structures and soft materials. The REFORM theme puts the focus on structured shapes and details with hardware trims. WONDER explores vintage structures in a wave of retro prints.
TRENDZOOM Design SS 23 Menswear
This report takes a deep dive into the menswear sector, offering original designs and inspiring analysis to inform new product. For spring/summer 2023 men’s fashion takes three different approaches: SYMBIOTIC captures the essence of a new, gentler approach to menswear. The REFORM theme embraces the practical aspects of clothing, aiming to improve performance through design and durability. WONDER triggers an emotional response with unique designs filled with personality and vitality. All trends aim to address the negative impact of fashion production to ensure designs are versatile and adaptable, unique and precious or simply durable and practical
TRENDZOOM Design SS 23 Womenswear
Navigating womenswear with all its complexities and nuanced subtleties can be challenging for any business. This report offers a guide through this intriguing sector looking at clothing from three different perspectives. The SYMBIOTIC theme takes a light-handed approach to design. It explores clothing’s relationship with the body from freedom of movement to close, second-skin connection and the idea of openness through sheer or cutout details. REFORM looks closely at new structure and the important proportions of individual garments. An orderliness exists, not just in line, but also in pattern and symmetrical arrangement of detailing. The emphasis is on adjustable aspects and construction is visible and celebrated. WONDER takes a unique route through latter-day vintage concepts and emotionally-charged expressive designs. Here clothing takes on a precious quality that encourages care and longevity.
TRENDZOOM Design SS 23 Accessories
ACCESSORIES for the spring/summer season offer inventive ways to approach design from different and inspiring perspectives. Styles are dynamic and part of a confident new approach to design. Bags, footwear, jewellery, headwear, eyewear and belt designs are individual, unique and fuelled by a creative force that offers an outlet for self expression.
This extensive report covers all accessory areas for Women, Men and youth sectors with on-point analysis to validate each concept. Downloadable Adobe Illustrator files offer the designer infinite possibilities to adapt and reimagine every design.
TRENDZOOM Fashion SS 23
The FASHION report translates ideas from the Concept issue into solid direction for Women, Men and Youth sectors, exploring ideas for Apparel and Accessories across each of the season’s three themes. This exciting report delivers important ideas for product design, construction, surface pattern and materials in a highly-visual and creative format.
TRENDZOOM Colour SS 23
An air of optimism dominates the colour scene for 2023. Intense shades, warm tones and light-infused hues, provide a wide range of colour to develop close connections or wild contrasts. Blues and purples offer an enhanced digital presence, and within the neutral realm soft greys and greens keep the palette naturally grounded. The SYMBIOTIC palette forms close organic and emotional links to nature. REFORM colours offer reassurance and stability, while the WONDER palette celebrates individuality and creativity.
TRENDZOOM Concept SS 23
The world of design is growing into a gentle, more intentional space. Creatives are navigating a world full of harmful systems to find ways to produce unique and exciting products that do the least environmental harm. As we move into 2023 designers will be measured by their ability to navigate this new era
TRENDZOOM Design AW 22-23 Accessories
Accessories for autumn/winter 2022-23 will be a dynamic blend of show-stopping pieces and practical design solutions. This report covers accessories and details for WOMEN/youth and MEN/youth categories. Starting with SHAKE IT, full of unique and risk-taking concepts, BIO-SYNCH, taking us outdoors into nature and SMARTS which explores multifunctional and adaptable designs.
TRENDZOOM Design AW 22-23 Womenswear
Womenswear moves forward with optimism, shaking up the norm in SHAKE IT, exploring styles that fit our physical and emotional needs in BIO-SYNCH and making better design decisions in SMARTS. This report looks in detail at the future design of women’s apparel and what’s driving these new looks for autumn/winter 22-23. It provides a unique perspective that translates concepts into solid product.
TRENDZOOM Design AW 22-23 Menswear
Menswear shakes off preconceptions and moves forward into AW22 with optimism and confidence. The report analyses the direction of apparel and what’s driving these new looks. It provides original ideas for sustainable and authentic design from a fresh perspective, translating the current zeitgeist into actionable apparel for men.
FOCUS Activewear AW 22-23
FOCUS reports are back! This issue looks at the point where fashion meets active and the way these two worlds have moved closer. The focus on sustainability is pushing fashion towards practical and longer-lasting product, and activewear offers a way forward with durable, highly functional and adaptable design solutions. Brands will find direction for form, detail and styling with inspiration for print, pattern, fabrics and finishing.
TRENDZOOM Fashion AW 22-23
This extensive issue translates the big ideas from the Concept report and adapts them into actionable inspiration for all areas of Fashion. It covers a wide range of ideas for Womens, Mens and Youth sectors with inspiration for product design, construction, surface pattern, materials and details. Each theme is explored to hit the sweet spot between commercial and edgy design.
