FOCUS Concept Eyes S/S 2015

The eye is an important motif across jewellery, leather goods and apparel areas. From novelty, cartoon-style graphics, through to intricate fine jewellery with a spiritual vibe. The motif will appeal to a wide demographic including men’s, women’s and children’s apparel…


FOCUS Sportswear Fashion S/S 2015

Fashion sportswear moves forward with an old-school approach to design that pushes forward in a mix of high-end and high-performance materials. Bold contrasts and proportions in minimal shapes, give styles a modern edge and capture the new direction for sportswear….


FOCUS Sportswear Active S/S 2015

The increasing focus on health and fitness makes activewear a fast-expanding area of the sportswear market. This report analyses the key drivers and new directions for this area and highlights the emerging silhouettes, latest details and changes in fabrics and…


FOCUS Swimwear Print S/S 2015

An in-depth analysis of surface print and patterns for the swimwear sector. The report reveals new directions for animal and camouflage prints, the trend for high definition photo prints, cartoon fun and a fresh look at floral designs. Swimwear pushes…


FOCUS Swimwear Shape S/S 2015

The first of a two part report looking at swimwear trends for next summer. This report analyses the key design directions for men’s and women’s swimwear with a closeup look at the important detailing and fluctuating changes in silhouette. Swimwear…


FOCUS Denim S/S 2015

Our new FOCUS reports have been developed to respond quickly to fluctuations on the fashion radar and to provide in-depth intelligence for specific areas of the market. The first of our new-style reports is denimFOCUS: Womenswear and Menswear denim analysis…