New womenswear fuses functionality, aesthetics and an element of distinction. Consumers are seeking out meaningful purchases, styles that are familiar, but at the same time offer an opportunity for self expression. Designs need to connect with consumers, instil confidence and…
“The defining menswear trends are revealed through a cleaned-up less-is-more aesthetic and a reverential acknowledgement of the past.” CASUAL – relaxed comfort is high on the agenda, so soft fabrications, loose fits, easy layering and uncomplicated design offers real newness….
“Men are embracing the empowerment of accessories, the dynamic accents that animate a look. These strategic choices are part of the widening demand for original and authentic design.Brands are tapping into their own heritage, to produce accessory lines that combine…
Fashion reacts to its surroundings and as society and politics change, so does fashion. We’re in an age of fast fashion, slow art, soft tech and hard politics – change and disruption are everywhere – not least in fashion. Brands…
Statement-making, quality products are a celebration, not only of men’s individuality, but also a reaction against low-quality or unethical mass production. These accessories are strategically worn to create a strong impact while being easy to combine with a variety of…
Streetstyle looks dominate the menswear landscape and influence all areas of the market. The focus turns away from low-cost product into long-term value items. These considered choices are often statement pieces which impact the whole look… This report is the…
A crafted approach is key to authentic design, and ACCESSORIES for SS19 are punctuated with handworked details and tactile materials. The youth market is in a playful mood, full of unexpected designs and quirky touches. Designs continue to be influenced…
For spring summer 2019 womenswear is grounded and often references classic styles – but that doesn’t mean serious! In most cases designs give way to playful styling and experimental design. Youth apparel is honest and open, favouring familiar styles with…
The new focus for swimwear is on clean bold lines with subtle interventions, and within these bold lines there is ease, smoothness and an emphasis on comfort. In place of structure there is strategic manipulation of drape or clever layering….
New menswear taps into the prevailing disruptive mood, embracing the transition with exciting and alternative design solutions. Designs accommodate this flux with clever hybrid styles and a new focus on detail – effectively changing the emphasis and balance of styles….
